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Viral Marketing is one of the best ways for you to
sell a product or service – in fact, it’s one of the
best ways to make a lot of sales.

How? Because thanks to the way that viral marketing
works, you don’t need to have a big list, or a lot of
money to put into an advertising campaign – but you
can still have a huge impact.

First of all, let’s go over exactly what viral marketing
is. (According to Wikipedia, “Viral Marketing refers to
marketing techniques that use preexisting social networks
to produce increases in brand awareness, through self-
replicating viral processes, analogous to the spread of
pathological and computer viruses.

It can be word-of-mouth delivered or enhanced by the
network effects of the Internet. Viral marketing is a
marketing phenomenon that facilitates and encourages
people to pass along a marketing message voluntarily.
Viral promotions may take the form of video clips,
interactive Flash games, advergames, images, or even
text messages.”)

But that sounds a little complicated, don’t you
think? To break it down into plain English, basically
Viral Marketing is just a way of getting a bunch of
people to tell other people about something you’ve
created to build a buzz about your product or service.

And by passing it around to other people, it builds
social proof – (because there’s a kind of implied
endorsement when you send something to someone else.)
Sometimes you get lucky and the more it’s passed
around the more it takes on a life of its own.

A perfect example is the “Free Hugs” video on
YouTube. It has been viewed by millions of people,
and the music – a song written by a group called the
“Sick Puppies.” That video was responsible for
launching their singing career – even though that was
not the original intention.

That video – and the story behind it went viral and
caught the attention – and the hearts – of people all
over the world. It even spawned a movement that is
still going on.

Although you might not be able to pull off a viral
marketing campaign that does as well as the “Free
Hugs” video, if you are willing to spend a little time
researching your market and your target audience, and
can think outside the box, you can create a very
successful viral marketing campaign of your own.

What kind of things can go viral? Obviously videos.
(In fact, if you look at most of the “gurus” in the
Internet Marketing field right now, you’ll see they’re
all heavily using videos to promote their launches and
create marketing campaigns that go viral.

However, if you don’t have the desire to do videos,
you can go with that old standby – the “Special
Report.” Podcasts, white papers, even case studies
all have the ability to “go viral” and get a lot of
people very interested in what you have to say – and
sell.

To create a successful viral marketing campaign, it’s
very important that you find the right mix of media,
marketing and audience. Make sure that your target
audience is going to be interested in what you have to
say, the way you’re saying it and how you’re bringing
it to their attention.

If you get these three things right, chances are, you’ll
have a winner on your hands, and your next marketing
campaign will go viral too.

Before we get into the meat and potatoes of how you
can use viral marketing to help get a buzz going about
your small business, let’s start with a definition of
exactly what “viral marketing” means.

According to the Wikipedia, “Viral marketing and
viral advertising refer to marketing techniques that
use pre-existing social networks to produce increases
in brand awareness, through self-replicating viral
processes, analogous to the spread of pathological and
computer viruses. It can be word-of-mouth delivered or
enhanced by the network effects of the Internet.

Viral marketing is a marketing phenomenon that
facilitates and encourages people to pass along a
marketing message voluntarily. Viral promotions may
take the form of video clips, interactive Flash games,
advergames, images, or even text messages.”

If you’ve ever had a hotmail, yahoo or G-mail
account, you’ve participated in a viral marketing
campaign every time you sent an email to someone –
because the company inserted a small (and usually
discreet advertisement) at the bottom of all of your
outgoing emails – inviting the people you were
communicating with to receive their own free email
account.

So how can you put a viral marketing campaign
together for your own business – and more importantly,
do you even want to?

Let me answer that second question first, okay? YES!
You definitely want to take the time to brainstorm
your own viral marketing campaign – even if you don’t
someday want to be as big as hotmail, yahoo or Gmail.

Why? Because according to a recent survey done by
Forrester Research, people are almost 65% more likely
to trust a review posted by a peer – or even a
complete stranger – than they are to trust the
marketing or sales information put out by the company.

Don’t believe me? Check out Amazon.com and I-tunes.
Why is this the case? Because as consumers we tend
to think that the average “Joe Blow” has less of a
personal agenda when posting his review about the
latest “Dixie Chicks” album and so we give it more
weight.

And, by the way, this is a normal reaction – it’s one
that’s kind of hard-wired into all of us. People have
always shared the things they like – or hate – with
their friends and family members.

Back in the 50′s and 60′s, our grandparents used to
talk to their neighbors over the “back fence,” call
each other on the phone or tell their friends during
lunch. The difference is, these days we use the
Internet and cell phones. What’s interesting though,
is that with the popularity of the Internet, our trust
- and believe in “social proof” – has become even
stronger.

By creating your own viral marketing campaign, you’ll
be doing more than getting the word out about your new
affiliate product. You’ll be gathering social proof –
and that will help your sales to go through the roof.
So how do you set up your own viral marketing
campaign? The first thing to do is to get back to the
basics.

Here’s the real “secret” to making a lot of money
with affiliate products. Have the right product, with
the right message to the right people in the right
time. So start with your affiliate product. Make sure
that there’s a hungry audience for whatever you’re
selling.

Then make sure that you’re sending out the right
message – an in the right way. If you’re marketing a
product to teens, you’ll want to make sure that it’s
something they want – and you’ll have to reach them
where they’re hanging out. That might be on MySpace,
twitter or even Friendster.

What’s the right message? Maybe it’s a special
report. But it could just as easily be a video. Or
an audio mp3 file. Match your message to your
audience. And finally, make sure that you’re getting
your message out at the right time – when your
audience is ready to buy it.

Make your viral marketing campaign stand out from the
crowd – because that’s how it’s going to get passed
around and become viral. By understanding the basics –
who your audience is, what they want, how they want to
get it and when they want it – all you have to do next
is to create something that your audience loves – or
hates – or finds interesting enough – to pass around
to their friends.

And because your product comes with an implied
endorsement – social proof – those people will pass it
around to other people – and the buzz goes on…and
on…and on…and you’ll start hearing the “ka-ching!” of
your cash register going off a lot more often.

There’s something strange going on about affiliates and
their lack of commissions that I’d really like to talk with
you about for just a moment.

Over the past several months I’ve been studying statistics
and I’ve noticed something alarming. Let me give you the
quick run down and we’ll talk about how it affects you.

There are approximately 4,000 affiliates in my Infoprofitshare
affiliate program. During the past 20 pay periods, would
you care to know how many have earned commissions?

-> 342 affiliates earned a commission during
the past 6 pay periods.

That means that 92% of the affiliates in this affiliate
program have NOT registered a single sale during the past
TWENTY pay periods.

That’s not good.

But, it gets worse…

-> 168 of those registering a commission only referred
ONE sale. Interestingly enough, their affiliate
“clicks” only recorded one “click”.

Translation: they ordered a product through their own
affiliate link and didn’t actually promote the offer.

Still, it gets worse…

Out of those 342 affiliates who DID earn a commission,
would you care to know how many have earned more than 4
referrals?

-> 73 affiliates produced more than 4 referrals.

The criteria here is a tiny FOUR referrals and only 73
affiliates out of 4,000 reached this mark.

The question is: why?

* IS IT BECAUSE MY PRODUCTS AREN’T GOOD?

Nope. To the contrary, they convert amazingly well.
Our top affiliate shows a 6% conversion rate which is
TRIPLE the industry average.

* IS IT BECAUSE I DON’T HAVE ENOUGH MARKETING MATERIALS?

Nope. You won’t find a better stocked affiliate center
than the one my affiliate manager has put together. It’s
got dozens of articles, reports, ads, etc.

* IS IT BECAUSE PEOPLE ARE INHERENTLY LAZY?

Nope. I don’t think this is the case either. I believe
virtually every person on the affiliate team desires a
better life for themselves and would work hard to get
it as an affiliate.

Back to the question: Why?

I decided to ask around about that. And I discovered
something significant. The reason why less than 1/2% of
affiliates earn big enough checks to actually be
considered “income” is simply this…

*** They DON’T KNOW HOW TO DO IT ***

That’s it.

Ask around and the average affiliate will tell you that
they just don’t know how to get sales and commissions.
They join affiliate programs and then they are stuck.

Even IF those affiliate programs have plenty of training
materials. (Ex: Infoprofitshare.com has plenty of video
and text tutorials.)

The problem is this -

People want, need and deserve a systematic, “here’s what
you do next” approach to building an affiliate business.

There are plenty of affiliate marketing training ebooks,
reports, courses and so forth on the market.

The problem with virtually all of them is one of these
two things…

1) Either they leave out important “baby steps” that
they incorrectly assume people know how to do, or…

2) They have so much “bulk” in their content that it
leads to “information overload”.

Either way, the affiliate doesn’t get far. Most don’t
even get out of the gate.

So, I decided to do something different. As you may be
aware, I recently launched a comprehensive, 52- week
affiliate marketing training program.

You can read all about it by clicking here.

What I’ve done with the site is simple -

** I Divided Things Up Into Bite-Sized Chunks **

I, quite literally, have it setup to tell you “here’s
what you do next”.

Now, unless you are one of the 73 people who is actually
succeeding with this affiliate program, I have a challenge
for you (and, ultimately, for me!) …

Join Affiliatenaire.com and work through the weekly lessons.
If you aren’t producing sales by the end of the 2nd month, I’ll
personally work with you one-on-one until you do produce
sales!

If you follow the lessons in Affiliatenaire, you WILL produce
affiliate commissions. Or, I’ll personally help you until you do.

If you want to earn affiliate commissions with this
program or ANY OTHER AFFILIATE LINK YOU WANT
TO PROMOTE, then this is a “no-brainer”.

In fact, if you DON’T accept this proposal, then it’ll
leave me asking that question again…

Why?

Seriously, why are you a member of this affiliate program?
Why are you attempting affiliate marketing at all? If
you don’t want to learn how to do this and you aren’t
willing to have someone guarantee personal involvement to
make sure you succeed, then why are you here?

Surely you can afford $27 in order to learn how to make
much more?

There’s no business in the world that you can start for
less than thirty bucks!

So, here’s the bottom line:

Work through the affiliate lessons each week. If you do them
(and they’re organized to be complete “newbie” friendly) then
you’ll earn commissions. Period. But, if for some reason you
don’t, then after month two I’ll personally work with you
one-on-one until you see sales.

If you don’t accept THAT kind of offer, then I’m sorry
to say that there’s really no help for you in this business.
You’re looking for a magic lamp that just doesn’t exist.

Put me to the test. Do everything you can to prove me
wrong. In the end, you’ll be thanking me for helping you
FINALLY see real results.

Best regards,
Jimmy D. Brown

Have you heard that you need to build a list?

I bet you have because it could be the most important
thing you do if you want to be successful online.

Well, my friend Jeff Dedrick, just re-released his
blockbuster course Send Button Profits that has taught
thousands of people how to…

Build a big list…

Build it faster…

And to make lots of money from your list.

But that’s not all.

He actually gives you his automated software that will
create your opt-in pages and make them live on the web
in just minutes.

That’s right, it’s point and click easy and you don’t
need to know about all the technical stuff and you
don’t even need hosting.

Here’s what his software will do for you:

* Create opt-in pages

* Create video opt-in pages

* Instantly show one time offer pages to your subscribers

* Create download pages

* You can even add offers to your download pages to make
you even more cash!

Originally Jeff offered this 12 plus hour course and
the software for $1,997 when he spoke on stage…

But you get it now for a one time price!

But I even have a better deal for you today…

Jeff created this special discount page for my subscribers
where you save $20 off the already low one time price plus
you get a $582 bonus package.

Go here now and lock in the discount price before
the price goes up. Click here.

You’re never going to see a offer for life time access
to this incredible automated list building software
again.

Other services charge up to $97/month and you get
it for this incredible one time deal today. Click here.

To your success,
Charles McDuffie

P.S. The last time Jeff offered this was over ten months
ago and he pulled it off the market after just 9 days so
don’t miss out on this special discount. Click here.

If you look at the average site for any given affiliate,
you’ll likely find a boring, tasteless smorgasbord of
prefab content that was created more for search engines to
read than it was for real people to read.

While that make aid in rankings, is it really going to do
any good once someone sees the site listed and makes a visit?

Probably not.

What every affiliate needs to learn is simple -

*** CONTENT IS KING ***

It’s content that leads to sales, not a strategically
designed website that search engines temporarily find meets
their ranking criteria.

So, let’s talk about that.

There must be a reason why some content is very good and
some content is very bad; why some information is so
enthralling that you can’t stop reading while other
information is the cure for a sleepless night; why some
words cause you to frantically take notes and some words
cause you to take a break.

There must be a reason.

There is.

And that reason is this -

Quality writers approach content creation as a craft.

To be sure, some writers are just naturally gifted. They
swing words like Tiger Woods swings a 5-iron. They can
spot a good paragraph like Warren Buffet spots good
investments. They write like Tom Hanks acts. Even though
they practice their art form, it comes easy to them.

Then, there are those that swing words like Jimmy D. Brown
swings a 5-iron. Paragraphs are like Black Tuesday. Their
writing is the equivalent of the acting in a kindergarten
cantata … and they aren’t nearly as cute and lovable as
those 5 year olds. Content creation is a struggle.

The good news is this: by focusing on two key components
all writers can create the kind of content that generates
interest and demand.

Whether you’re writing ezine articles or paid products
or anything in between, there are two components that
you need to develop in writing your content.

Before I explain how to weave both of these components
into your content, let me first explain the reality of
why these components are necessary in the first place.

People read for two basic reasons -

1. They want to be ENTERTAINED. Many people read because
they enjoy a good story. They settle into their favorite
chair and John Grisham whisks them off to the courtroom
for a legal adventure or Sue Grafton captivates their
mind in a “whodunit” or Nicholas Sparks unlocks the
emotions with a love story. Or, maybe they head to the
bathroom with a copy of National Enquirer to read about
a three-headed alien who’s been dating Lindsay Lohan,
whatever, they read to be entertained.

2. They want to be EDUCATED. There are other times when
people read because they want to learn something. That
drain beneath the kitchen sink is leaking again; a dormant
website needs traffic; mom is coming to her house for
Thanksgiving. Whether it’s a do-it-yourselfer looking
to improve his home or an internet marketing looking to
drive visitors to her site or a young wife looking to
impress her mom with a mouth-watering turkey, people
read to be educated.

So, those are the two basic reasons why people read.

There will now be a test. Close your books. Put away your
notes. No talking or looking at anyone else’s paper.

What are the two reasons why people read? (No peeking!)

If you said “to be entertained” and “to be educated” then
you get to continue. If you said anything else, it’s time for
an XBox 360 break or a stiff cup of java or whatever it is you
do to get your mind in gear.

People read to be entertained and/or educated. And when it
comes to the art of sharing information as a part of your
business, including BOTH parts are important.

Listen to me carefully. This is the “ultimate” mastery of
your craft -

To teach readers something desirable to them in a way that
they find enjoyable.

That’s the goal. Put a great big bull’s eye right there.
And fire away.

So, let’s talk about some specific practices for each of
these two components. How can you make your content
entertaining? How can you make it educational?

Content Component #1: Entertain. There are many, many ways
to make your writing a form of entertainment. Briefly, let
me point you towards 6 methods of engaging your reader and
making the consumption of your content an enjoyable
experience for her…

* Analogies. A great way to keep your content flowing is to
use a few analogies. That is, you compare one item to another
item. Sure, I could have said earlier “writing is easier
for some than others”. But, with just a few extra words
I instead said, “They swing words like Tiger Woods swings
a 5-iron. They can spot a good paragraph like Warren
Buffet spots good investments. They write like Tom Hanks
acts. Even though they practice their art form, it comes
easy to them.” Honestly, which is a better read?

* Humor. A little chuckle goes a long way when it comes to
the enjoyment factor of reading. Most everyone likes to
laugh. (My apologies to those of you who don’t enjoy
laughing. You may skip this and go immediately to the
section marked “Don’t Have A Sense Of Humor”). Earlier,
I built upon the analogy of Tiger Woods by comedically
adding, “They swing words like Jimmy D. Brown swings a
5-iron.” By affording them the opportunity, you naturally
make the reading experience more enjoyable. Does this mean
you should make every attempt to be Jay Leno? Of course not.
It just means when you have a chance to say something in a
funny way do it. Don’t use too much humor and stay away
from offensive humor, but by all means insert light-hearted
fun when applicable.

* Acronyms. Another idea is to organize your content by
using an “acronym”. I’ve used many in the past: “How To
Keep Affiliates A.C.T.I.V.E. In Your Program”, “How To
S.E.T.U.P. A Web Site” and “How To I.M.P.R.O.V.E. Your
Writing” are just a few. In these instances, the words
“Active”, “Setup” and “Improve” were used to reveal the
various parts of the content. Not only do people love
them (I’ve always gotten great feedback), but it also
allows you to have something original that is uniquely yours.

* Storytelling. In a recent paid report I wrote, I opened with
a story about me selling Grit newspaper back in the early
1980′s and I tied it into the fact that this was an early
form of the modern affiliate program model. A good story
always engages the reader. Especially when it is relevant
to the point being made. Keep them short (don’t launch into
the great American novel – this isn’t Hemingway for crying
out loud!) and lively and they’ll only enhance your writing.

* Editorials. Opinions are like noses … everyone has one.
So, why not share yours? To be sure, you may want to steer
clear of any controversies that might damage your reputation
and business, but don’t be afraid to get personal when you
write. Many times I’ve mentioned my faith in Jesus Christ
in my content. I’ve jumped up on my soapbox and preached
about using integrity in your business dealings. I’ve gave
my thoughts on a variety of issues that were relevant to
what I was writing. And, you know what, it always gets the
reader more involved in the process of consuming information.
Either they agree or disagree (sometimes strongly) with
what I’m saying, but they continue reading because editorials
are interesting. Share your thoughts.

* Revelations. A simple way to get someone reading deeper
into your content is to make a statement of something you’ll
be sharing later int he content. It’s so easy to do. If
you read back to something I wrote earlier in this article,
you’d find this statement: “Before I explain how to weave
both of these components into your content, let me first
explain the reality of why these components are necessary
in the first place.” Do you see how that works? I set the
table for what I’d be revealing shortly. I whet your
appetite. Consciously or (more likely) subconsciously, you
got the point that something desirable was coming later
in the article. This isn’t a new concept. Think about every
newscast you’ve ever watched: “Coming up later in the hour,
we’ll show you how…” and “Up next we’ll share…” Building
interest breeds enjoyment — especially when you deliver
the goods later in the content.

So, those are just a few ways you can “entertain” your readers
and make the consumption of your content an enjoyable experience.

But, what about the other component? How do you “educate” them?
Let’s take a look.

Content Component #2: Educate. Certainly writers of all shapes
and sizes know that the essence of “educating” a reader is to
explain the subject matter in a way that can be clearly understood.
That’s a given, right?
And certainly there are many ways to do this effectively. There
isn’t a standardized formula that all content must adhere to in
order to get it right. However, I do believe that there are
three basic parts that should be included in virtually every
piece of content written as far as those involved in selling
information.

* Action Steps . If someone is intent on learning a process,
they want to know the necessary steps involved in completing
it. For example: If I want to learn how bake a cake, I don’t
want a list of ingredients with the instructions “Mix these
together”. I want a detailed, chronological list of what to
do, step-by-step. Certainly, not all content is a “tutorial”
(The very lesson you’re reading isn’t in step-by-step format)
but, when applicable, always explain things in chronological,
reasonable steps. Preferably, in 9 steps or less to avoid the
appearance that the process is too difficult to be accomplished.

* Brainstorming. Two of your favorite words as a writer should
be, “For example”. The missing element of most information
products and associated content that I’ve read is the use
of “examples” and “ideas”. Most people present some information
and then leave it to the reader to figure out how to apply
that information for their own use. That’s usually not a good
thing. Instead, it’s important to provide as many different
examples, case studies, ideas, etc. as possible to give the
reader a good idea of how to accomplish what you’re suggesting.
For example (Hmmm, bet ya didn’t see that coming, huh?): I
could have simply said, “You need to entertain your readers”
and “You need to educate your readers” and left it at that.
Instead, I’ve been giving examples and ideas for doing each
of these things. More than just information, readers crave
application. They want to see the content in action; they
want to see how they can use it themselves.

* Tips. Everything you write should have tips included.
Everything. Tips come in many shapes and sizes: keys, tactics,
techniques, ways, methods, options. As many of these as you
can include in your writing, the better. All it takes is
for one good idea that you’ve shared to satisfy the reader.
If you share 10 ways to do XYZ and number 7 clicks with the
reader, they’ll love you. It doesn’t matter what else you
write in the content, they’re happy because they learned
something useful. Tips are the information publisher’s best
friend. A veteran might read your material and already
know 99% of what you’ve written, but that one tip on
page 47 just floored them and they are esctatic. Share as
many different tips as you can. Your readers will thank
you later. Well, the grateful ones will.

So, there you have it, the two key components of your content.
Don’t forget the goal with these:

To teach readers something desirable to them in a way that
they find enjoyable.

When you begin to build THAT kind of content into your websites
and blogs, you’ll have a site that will do more than impress
the search engines, it will impress those who arrive at your
site and take a look around.

Never forget this truth:  search engines don’t buy what you’re
selling.  People do.
…………………….
Jimmy D. Brown is the author of “Affiliatenaire”, teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week.  Discover how you can get cash in
the bank without a website, experience or even an idea!
Click here to learn more.
…………………….

It’s important that you understand something about affiliate
marketing from the very beginning -

Earning affiliate income isn’t easy
for the average person.

Let’s face it, there are 50 gazillion other people out there
doing the exact same thing you are doing – if you could remember
what it is that you are doing.

So, that’s what I want to address. Here’s the mindset that I
want you to remember: there are only so many customers out there.
And each affiliate in the program is doing basically the same
thing to try to reach them.

That’s why you are going to be different. Got it?

Before I jump into what I consider to be the “real secret” to
earning commissions with affiliate programs, let me share with
you a basic concept that is going to be important to what you
are going to learn today.

Here is how the average affiliate approaches promoting their
affiliate link…

A) Send out a mailing. Purchase ezine ads. Get a few
pay-per-click keywords. Post a few links. Make a small
profit. Get discouraged. Move on to the next affiliate
program.

Or, if they are slightly more aggressive…

B) Send out a mailing. Purchase ezine ads. Get a few
pay-per-click keywords. Post a few links. Write a few articles.
Create an eBook. Do a joint venture. Swap ads. And they
continue promoting that same affiliate program until they
(along with a few other aggressive affiliates) have found
every potential customer on the face of the earth. Make
a decent profit. Where do I go now? Move on to the next
affiliate program.

While I certainly agree that the “slightly more aggressive”
affiliate is on the right trail with their approach, it still
leaves a common problem that all affiliates have…

Finding NEW customers.

You make an affiliate sale. Great. You make another one.
Great. You keep working and working and working to make
another sale and another sale and another sale. Now, remember,
there are a gazillion others out there trying to do the same
thing. And, even if all of these other affiliates only make
one or two sales each…

..that’s a LOT of customers that you WON’T be selling to!

For example: If there are 10,000 affiliates promoting
Product A and they all, on average, sell just 2 copies
each, that’s 20,000 customers that are immediately
unavailable for you to sell to.

Doesn’t matter how hard you promote and how much you do, you
WILL NOT sell them a second copy of something they have
already bought. Even if they love it. They won’t buy
another copy.

So, here’s the “real secret.” While everyone is promoting
the heck out of all of the same programs you are, you need
to refine who it is that you are promoting.

***Bottom line: Start FOCUSING on those affiliate programs
that offer MONTHLY commissions.

Here’s why. Let’s say you promote an absolutely awesome
product by Mr. Guru that sells for $29.97. And Mr. Guru gives
you 50% commission. By the time all of the processing fees
are out of the way, you earn about $14.00 for a new customer.

And you’re done with that customer — it’s time to move on
and find the next guy.

HOWEVER, if you promote an affiliate program that pays
MONTHLY, let’s say a membership site, then here’s what you
would find happens…

The membership site is $27.00 PER MONTH. You earn $13.50 per
MONTH for every referral you make for as LONG AS THEY REMAIN
ACTIVE!

With the $29.97 product, you earn $14.00 for all of your efforts
in finding a customer. One time commission. That’s it. Time
to find another customer. With the MONTHLY service, you earn
about the same commission for that same customer. Then, next
month you earn that commission over again! Month after that,
you’re still earning that same commission from that same customer.
For each and every month that the customer continues to use
the service you continue to bring in the commission without
finding a new customer.

Do you see the potential here?

It makes much more sense to focus on promoting affiliate
programs that bill monthly and pay commissions monthly. That
way, you continue to earn profits from the…

Same customer base!

If I am going to buy ads and purchase pay-per-click keywords
and create eBooks and bust my behind to get those customers,
I’d sure rather get paid every month (without doing a bit of
extra work, mind you!) that to only earn a one-time commission.

—————-Side Bar ——————-
While this isn’t as good as MONTHLY income, choosing an
affiliate program that offers you LIFETIME customers is the
next best thing. For example: With some programs when you
recruit a customer , they are yours for life. If they
purchase future product releases, then YOU receive the
commission as the original referrer. It’s a good second
option, but it’s not as good as getting paid monthly!
————————————————
So, what should you promote? Your eyes have been opened.
You’ve seen the light. You realize that what you’ve just
read does make sense. And you want to get paid monthly!

So, what should you promote? While you definitely need
to check things out yourself and make that determination
on your own, let me give you a short list of TYPES of offers
that you can promote that bill monthly and award monthly
commission checks.

* PLR AND RESALE RIGHTS CLUBS

* MEMBERSHIP SITES

* WEB HOSTING

* AUTORESPONDERS AND LIST MANAGEMENT TOOLS

* COACHING CLUBS

* PAID NEWSLETTERS

* SERVICES (AD TRACKING, LEGAL DOCS, MANAGEMENT, ETC.)

The important thing is for you to identify at least one
really good affiliate program that offers residual income
possibilities for you.

Once you find the right program to promote, it’s a matter
of getting as many different people to click on your link
as possible. How would you like to have someone teach
you ONE simple way to promote your affiliate links every
week? Read on for more details…
…………………….
Jimmy D. Brown is the author of “Affiliatenaire”, teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Click here to learn more.
…………………….

Using ezine articles is a great way to promote your favor
affiliate program. What I’d like to do in this article is
provide you with a simple system for effectively writing
an ezine article that strategically promotes your offer.

There are five steps…

1. CHOOSE THE OFFER YOU WISH TO PROMOTE

This one is kind of a no-brainer. It all begins with deciding
what you want to promote. What offer would you like to
send traffic to.

HINT: You can promote your affiliate link directly, but
what works better is to promote a list at YOUR site which
you then use to promote your affiliate link over and over
again after the visitor becomes a subscribers.

2. DETERMINE YOUR “USEFUL, BUT INCOMPLETE” APPROACH.

I love to use what I have coined as the “useful, but
incomplete” approach when using freebies of any kind.
(Ezine articles, free eBooks, reports, eCourses, etc.)

What I mean by that is simply this: You provide your reader
with “useful” information (something they find of value and
are able to actually apply) but make certain that it is
“incomplete” in that they can better use the information
by making a purchase.

That’s “useful, but incomplete.” And it works like a charm.

The idea is to use your content to build up to your desired
response. You provide the reader with content, and then
you make an offer that allows them to fully utilize the
content, gain extra insight from the content or maximize
the content in some additional way.

Let me give you an example -

If I wanted to promote an autoresponder service in an
ezine article, how could I do it? I’d write an article
that explains how to benefit from using autoresponders.
My article would exlain different uses of autoresponders
and how the reader could profit from implementing the
ideas.

** I.E. 7 Ways To Create Revenue Streams With Autoresponders

Naturally, they will need an autoresponder service in order to
use the information, right? And I just happen to know of a
great service they can use. More on that later.

OK, so that’s an example of how to promote a SERVICE offer
with your ezine article. What about a software product or an
eBook?

Want some examples?

Good, because I’ve got two…

TO PROMOTE A SOFTWARE PRODUCT. Let’s suppose you want to promote a software program that creates “ecovers”. How can you do it?

– Write an article outlining how important presentation of your
offer is, and how creating a cover graphic can increase response
rates by up to 1300%

– Write a step-by-step tutorial article for “do-it-yourselfers”,
explaining how to design your own graphics from scratch. Then
promote the software as a super-simplified way of doing it.

TO PROMOTE AN EBOOK. Let’s suppose you want to promote an ebook
that teaches advanced list-building strategies. How can you do it?

– Write an article that covers the “basics” of building lists,
and then promote the eBook as the “advanced” tactics.

– Write an article on how to profit from a list, and then promote
the eBook as the “how to build the list.”

See how easy this is?

That’s how it works. Determine what your “useful, but incomplete”
approach will be, and then…

3. TURN YOUR APPROACH INTO A TIPS OR TUTORIAL ARTICLE.

Let’s use my example again. I decided that I would describe various
uses of autoresponders and how the reader can actually profit from
them. What kind of tips list or tutorial could I create?

* How to Generate More Subscribers, Sales and Profits With
Automated Follow-Up Messages”

* 7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket
Your Sales and Subscribers!

* Want to Increase Your Online Profits And Leads? Here are 7 Ways
to Do It…

I actually went with the middle title. I wrote my list of the 7
ideas that I wanted to share. And I had the makings of a perfect
article to promote an offer.
That’s all you need to do. Determine your end result. Decide how
to get there with your “useful, but incomplete” approach. And then
develop a list, or even a step-by-step tutorial for your article
that leads the reader along.

With each new “idea” or “way” or “tip” or “step” or “strategy”
that you share, you can further direct the reader towards
realizing their need of your upcoming offer, and lay the
foundation for them to accept the offer.

4. EXPAND ON EACH POINT TO BUILD YOUR CONTENT.

Here’s more of the easy part. Just “fill-in-the-blanks” to complete
your article. Write 1-2 short paragraphs for each of your points.
Make them good. Provide quality content. The offer you will soon
make will see poor results if your information isn’t useful.

Remember, you are trying to presell the reader on the idea that
they are going to need your offer. If you don’t provide them with
quality information that they WANT to begin using immediately,
then why will they want to buy what you are promoting?

Light a fire in them. Motivate them. Challenge them. Give them
such nuggets of gold that they want to keep mining until they
hit the mother lode!

5. PUT ON THE FINISHING TOUCHES WITH THE “FIVE PILLARS”

There are five things that you should always do to finish up
your ezine article. Don’t skip any of them. They are all
critical…

* POLISH. Re-read your article. Does it provide information
that really is “useful” to the reader? And yet leaves them
wanting even more? That’s what you want. Polish it. Put
on the wax and make it shine. It has a very specific
purpose — make certain it has the means to achieve it.

* PROMOTE. Use your resource box to promote your offer. This
is why we’ve written the article, right? Remember step one?
It’s time to put it into play. Give the reader what they
(hopefully) are wanting…a way to maximize the information
you gave them.

* PROOF. Don’t do this yourself. Have a trusted friend, relative
or co-worker check your article for grammatical and
typographical errors. The last thing you want to do is present
a poor image after sharing some high quality information.

* PUBLISH. Zip your new article out to your favorite list of
publishers. Submit it to the announcement lists and the ezine
directories. Don’t forget to publish it yourself in your own
newsletter!

* PROFIT. If you’ve covered all the bases that I’ve mentioned,
then profits are almost certain to start coming in when your
ezine article is published. You deserve it. Be proud of your
accomplishments.

And then start it all over again!

That’s how you promote your favorite affiliate program in 5 easy
steps using ezine articles.

Obviously, there are many other ways to promote your affiliate
program, as well as a considerable more “details” in the strategy
we’ve looked at today. If you’d like 52 great ways to promote
your affiliate link AND complete step-by-step details for each
of them, be sure to read the important details below…
…………………….
Jimmy D. Brown is the author of “Affiliatenaire”, teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Click here to learn more.
…………………….

There must be a reason why some affiliates succeed and some
fail, a reason why some affiliates profit moderately and some
affiliates profit substantially.

There must be a reason.

There is.

And that reason is this:  “super” affiliates start, sustain and
strengthen relationships with subscribers.

It begins and ends with a list.  Even a small one can be a
powerful, profitable mechanism if you follow these 7
guidelines…

1. CAPTURE THE OPTIN FIRST.

Instead of sending traffic directly to your affiliate link,
send them to YOUR site where you offer some kind of list for
them to join.  (Hint:  Mini-course works best)  Once you have
them on a list, they become an asset.  If you send them directly
to an affiliate page and they don’t buy,  they’re gone forever.
On your list, you can follow-up  with them
indefinitely.

Note:  You can even redirect them to your affiliate link AFTER
they join your list, effectively getting them where you wanted
them to go in the first place.

2. DIFFERENTIATE THE OFFER.

Instead of sending out the same, tired, lame advertisement that
every other affiliate in the world sends out, write your own.
Trust me when I say that many people find it  OFFENSIVE when
they receive two dozens duplicate emails from two dozen list
owners all promoting the exact same thing in the exact same way.
And even if they don’t find it offensive, it’s not as effective
if you simply rinse and repeat what everyone else is doing.

Hint:  Here’s how you differentiate…

3. SPEAK FROM EXPERIENCE.

Nothing – nothing – nothing speaks louder than RESULTS.  If you
want to lose a few pounds, who do you turn to?  Someone  who is
still struggling with their own weight or someone you’ve seen
drop 35 pounds?  Exactly.

The way you make your mailings / ads different is you speak
from your own personal experience.  This product or service that
you are promoting as an affiliate, how has it been useful to you
personally?  What results have you personally achieved? When you
used it, what happened?

Note:  If you haven’t personally used the product, then shame
on you for trying to make a quick buck from it hocking it to
others!

4. OFFER A COMPELLING INCENTIVE.

Another way to be different – and to dramatically increase your
chances of getting a sale as an affiliate – is to offer some
kind of compelling incentive if someone buys the offer through
YOUR referral link.  Whether it’s a special report or access to
an audio recording, personalized consultation or advertising, a
private training call or existing products and services, this
can be a highly effective method of converting fence-setters
into paying customers.

In order for it to work well, it must be UNIQUE (I.E.  You’re
the only one making the offer) and USEFUL (I.E.  Something of
great perceived value to the reader).

Note:  Don’t have anything to offer?  Don’t worry!  There are
many ways to easily obtain extra incentives:  conduct an
interview, hire a ghostwriter to create articles / reports for
you, buy reprint rights to other products, assemble a bunch of
free articles and other resources into a private access site,
etc.

5. LOOK FOR RESIDUAL OPPORTUNITIES.

Rather than exhaust your efforts on purchases that give you a
one-time commission, why not make the most of your marketing by
looking firstly for offers that pay out ONGOING monthly
commissions for your referred sales?

There are many different residual income generating services
such as membership sites (ranging from PT Cruisers to weight
loss), stock photos and clipart, hosting, autoresponders,
databases (from hiking trails to sermon outlines) online
magazines and a variety of other subscription based
opportunities that reward you with monthly recurring commissions.

While you definitely want a mix of types of affiliate programs
to promote, your priority should be in identifying and promoting
those services and programs that will pay you month after month,
instead of only one time.

6. BUILD A SALES ARMY.

One of the biggest untapped sources of income in any list is
that of “turning subscribers into partners”.  In other words,
find those on your list who are interested in making money and
provide them with training and materials to promote affiliate
programs as well.

This has a two-fold advantage for YOU:

* First, if you find 2-tier affiliate programs, you can get
your subscribers to join the program through your referral.
Anytime they get a sale, you’ll earn a commission as well.  You
effectively get free commissions from their effort.

* Secondly, you can use their efforts to build your own assets.
For example:  If you provide them with a 10-page report to give
away to promote their affiliate link, you can include a page in
the report promoting YOUR list!  You effectively get free
subscribers from their effort.

7. MONETIZE FOR MULTIPLE STREAMS.

As your own list continues to grow, you certainly want to
diversify in your offerings.  (Not to the point of bombarding
your list with offers every day of course!)

* Promote other affiliate programs.
* Create your own products.
(Even short $10 reports will earn profit!)
* Establish joint ventures.
* Co-author products.
* Cross promote.
* Conduct surveys.

There are MANY ways to make money from you list and keep your
list growing, growing, growing!

Remember, it all comes down to:  starting, sustaining and
strengthening relationships with subscribers.

And that’s how you make a fortune as an affiliate promoting
other people’s products.
…………………….
Jimmy D. Brown is the author of “Affiliatenaire”, teaching
you how to create big-time affiliate commission checks in
only 1-3 hours each week.  Discover how you can get cash in
the bank without a website, experience or even an idea!
Click here to learn more.
…………………….

America’s Coming Catastrophe – Part 1 of 3

America’s Coming Catastrophe – Part 2 of 3

America’s Coming Catastrophe – Part 3 of 3

See if you can spot the similarity.

What do the following three statements have in common?

1. I can’t do it right now, but maybe later.
2. I’ve already got my mailings scheduled.
3. Let me get back to you.

Got the similarity spotted?

These are all typical responses that most people get when
asking partners and affiliates to promote their offers.

Chances are you’ve gotten answers much like these, right?

Don’t despair … there are ways around the barriers of
reluctance and passiveness.

Let me share some simple ideas for getting affiliates to
take action on your promotions quickly. I use the acronym
“N.O.W.” to describe three ways to get others to promote
you now…

N – News

In journalism, no one wants to be “scooped” when it comes
to newsworthy items. Sharing some big story that another
network or publication broke days ago is a big “no-no”.
You always want to be first when it comes to getting the
word out.

That same philosophy applies to what I’ve labeled “The
Principle of First”. The idea is simple: being “first to
market” aids in responses. Those who let their contacts
know about your news promptly will generate the greatest
results. If they wait, someone else will break the news.

So, to apply this principle, you simply need to create some
newsworthy buzz that your affiliates and partners can’t
pass up on sharing with their network of influence.

**CASE STUDY**

Several months ago I decided that I was going to remove the
archives from one of my membership sites. This
announcement served as a strong motivator to get my
affiliates to promote my site promptly before someone else
did. The result was almost 500 new members paying monthly
fees!

If you make dramatic changes to your offer, or create some
other kind of “story” or “news” that warrants discussion
promptly, you’ll find you can get many fence-setters active
in promoting you.

O – Occasions

Another great way to motivate affiliates to get active is
to use “occasions” that have a real deadline involved.

Some examples include -

* Product launches
* Firesales
* Live events (teleseminars, workshops, etc.)
* Contests
* Special offers
* Limited quantities

This is what might be referred to as “The Principle Of
Force”. That is, you MUST promote the offer now or miss
out simply because the offer will no longer be valid. You
“force” participation.

For example: If you have a 3-day “firesale” set for a
specific date, then anyone interested in earning
commissions for referring customers to the “firesale” would
be “forced” to promote it during your pre-determined
timeframe or they’d miss out because the event will end.

My recommendation is that you schedule some kind of
“occasion” every quarter. That should give you four
significant spikes in your revenue each year, which can be
a tremendous boost to your bottom line.

W – Wants

What do your partners and affiliates want? Seriously, stop
and think about that for a moment. In fact, go one step
further than that and ASK them a simple question…

“What would it take for you to
promote this offer this week?”

Make it happen.

I want you to remember the intangibles here: the sales of
your initial offer aren’t really all that important.
(Don’t freak out, hear what I have to say It’s
building a lead list, an affiliate list and a customer list
along with ADDITIONAL offers over time that makes the real
money.

Consider this -

Option A:

Miss Ima Guru ignores your request to promote your offer as
it currently stands.

Option B:
Miss Ima Guru accepts your modified offer which includes
giving her 100% of the revenue she generates. You make
nothing off her promotion…but in the process of her
promotion she adds 500 new subscribers to your list, 75 new
affiliates and 60 new customers.

Which would you rather have?

Whatever it takes to get people to promote your offer now,
make it happen.

*** NOTE ***

Now, let me make a simple suggestion here: The deal you
make should be directly proportional to the potential
results the partner represents.

Some affiliates and partners bring more to the table and
should be offered more in order to get them to participate.

That being said, you can get virtually any affiliate to
promote you now if you make it worth their while. So, ask
them, “what will it take?”

This is what I call “The Principle Of Fear”. That is, a
feeling of “This is such a compelling offer, I can’t afford
to miss out on this deal.”

All of this adds up to more involvement and participation
among your affiliates and partners…

N – News +
O – Occasions +
W – Wants =

Other people promoting you NOW!
———–
Jimmy D. Brown is the author of the course, “5 Practices
Of Highly Profitable Affiliate Programs”. For your free
copy, click here.
———–